Alexander McQueen PUMA Preview Spring/Summer 2010

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Lately British fashion designer Alexander McQueen has had in hands in a lot of projects. From MAC cosmetics to Target, and now PUMA. The new Spring/Summer 2010 line has expanded to include specially designed athletic gear. The inspiration behind this line is the concept of power: "Crane vs Tiger. " Check out some photos from the Alexander McQueen PUMA Sport-Fashion Apparel and Footline Collection presentation on June 23 in Milan. Also check out the presentation film which in my opinion is a bit bizarre.

(Photos of launch by Miguel Villagran/Getty Images Europe)